About
Koneko is a Swiss e-commerce site launched in 2018. The shop sells Asian products and more particularly Kawaii objects. The term kawaii in Japanese literally means cute.
You will find typical Japanese products such as the famous bento boxes, chopsticks, as well as dishes and many accessories.
Brief
Created under Prestashop, the site presents an e-commerce theme with a customizable but generic design. The request is to create a design using Japanese and manga style graphic elements in order to create a strong and recognizable brand image.
On the other hand, in order to carry out the marketing promotion of the site, the Koneko shop wishes to set up visuals on social networks. As well as a flyer to be distributed in trade shows dedicated to Japan and the world of manga in order to specifically target potential customers.
Two objectives :
Make the online store known
Building a strong brand image
Make the online store known
Building a strong brand image
Our solution
Inspired by Koneko's existing logo, we have built its entire brand image. Knowing the Japanese culture allowed us to integrate typical Japanese motifs and architectural styles. The result is a visual identity that stands out in the face of growing competition in this niche sector.
Creation of the design of the site, using the colors and manga style of the logo.
Creation of visuals for Facebook and Instagram
Designing a flyer.
Creation of visuals for Facebook and Instagram
Designing a flyer.
Design : Updoze
Client : Koneko
Live website : https://koneko.ch
About updoze
Website : https://updoze.com
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